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Most images from cameras and graphic designers are very large and are not optimized for an email format. If these images are included in an email, often your leads and members can see an image is in the email, but the image loads quite slowly. This can be a frustrating experience and may mean your email is trashed, not read!

Recommendations

 Use images sparingly. Research shows that most users won't wait longer than a few seconds for an image to load before moving on to the next email. If an email contains mostly text, then that text is visible immediately in the email and the user may allow time for the pictures to load.

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