Best Practices for following up on Leads and Members
The key to closing more sales and then retaining those new members is frequent personal contact at key times. We have developed
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FollowUp Best Practices based on research and what has worked for our customers. For example: One of the top clubs in America closes an average of 400 sales per month! They attribute their success to their dynamic
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followup emails and automatically scheduled phone calls.
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InTouch
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automatically schedules
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followup calls and emails for leads and members based on a variety of touch points including: lead age, lead status and the completion of certain actions or events. Additionally, InTouch recommends messaging content that is proven
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effective… again, based on the success of our customers.
Below is a SAMPLE of the communication schedule we recommend. For the complete schedule, pleasedownload this file.
If they haven't visited the club
| Call lead on day | 2 | 4 | 6 | 8 | 14 | 30 | 45 | 60 | 90 | 120 |
| Email lead on day | 1 | 3 | 5 | 7 | 14 | 30 | 45 | 60 | 90 | 120 |
Once they've visited the club
| Call lead on day | 1 | 3 | 5 | 7 | 14 | 30 | 45 | 60 | 90 | 120 |
| Email lead on day | 1 | 3 | 5 | 7 | 14 | 30 | 45 | 60 | 90 | 120 |
And here is a sample email you can send:
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Hi Bryan, What do you think the best way to lose weight is, high cardio or weight lifting? Most people think that to lose weight you need to do lots and lots of cardio. In fact, weight lifting is a more effective way to lose weight. As your muscles grow, your body needs more energy and therefore burns fat to get it. (Sources: www.livestrong.com/article/117453-cardio-vs.-strength-training-weight/ and www.myfitnesstrainer.com/free_fitness_library/p123/strength_vs_cardio.php) Of course a balanced workout is the best way to do it, so please come by and check our machines to see which one will be best for you! We look forward to seeing you soon! Sincerely, Erin | |
| 403 - 329 Railway St. Vancouver BC | 888-741-6408 |
| http://intouchfollowup.com |  |
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