The key to closing more sales and then retaining those new members is frequent personal contact at key times. We have developed a Follow-Up Best Practice based on research and what has worked for our customers. For example: One of the top clubs in America closes an average of 400 sales per month! They attribute their success to their dynamic follow-up emails and automatically scheduled phone calls. InTouch Follow-Up automatically schedules follow-up calls and emails for leads and members based on a variety of touch points including: lead age, lead status and the completion of certain actions or events. Additionally, InTouch Follow-Up recommends messaging content that is proven effective… again, based on the success of our customers.
Below is a the communication schedule we recommend.
If they haven't visited the club
Once they've visited the club
During a trial
After the trial expires
Referral and Retention
And here is a sample email you can send:
For a complete list of emails, please view this file.