Best Practices for Following Up with Leads and Members
The key to closing more sales and then retaining those new members is frequent personal contact at key times. We have developed a Follow Up Best Practice based on research and what has worked for our customers. For example: One of the top clubs in America closes an average of 400 sales per month! They attribute their success to their dynamic follow-up emails and automatically scheduled phone calls. InTouch Follow-Up automatically schedules follow-up calls and emails for leads and members based on a variety of touch points including: lead age, lead status and the completion of certain actions or events. Additionally, InTouch Follow-Up recommends messaging content that is proven effective… again, based on the success of our customers.
Below is a the communication schedule we recommend.
If they haven't visited the club
Once they've visited the club
During a trial
After the trial expires
Referral and Retention
And here is a sample email you can send:
 | |
Hi Bryan, What do you think the best way to lose weight is, high cardio or weight lifting? Most people think that to lose weight you need to do lots and lots of cardio. In fact, weight lifting is a more effective way to lose weight. As your muscles grow, your body needs more energy and therefore burns fat to get it. (Sources: www.livestrong.com/article/117453-cardio-vs.-strength-training-weight/ and www.myfitnesstrainer.com/free_fitness_library/p123/strength_vs_cardio.php) Of course a balanced workout is the best way to do it, so please come by and check our machines to see which one will be best for you! We look forward to seeing you soon! Sincerely, Erin | |
| 403 - 329 Railway St. Vancouver BC | 888-741-6408 |
| http://intouchfollowup.com |  |
For a complete list of emails, please view this file.