A "New Lead" is a Lead Added with any Contact Method EXCEPT Walk-In. So the Tour Conversion rate for New Leads is for any lead that was already a "No Club Visit". Walk-Ins will have their own column where you can see Walk-In sales. To be counted in the Walk-In Sales, the Walk-In has to have joined the same day they came in, otherwise they move over into the Be-Back (or Visited Club) category. The conversion rate for first visit counts both New Leads and Walk-Ins.